The Ask: Hearing is one of those things we rarely think about protecting until it’s already gone. How do we educate a distracted public on the invisible dangers hidden behind the volume knobs and speakers they use every day?

The Idea: From the dashboards of our cars to the phones in our pockets, we’re surrounded by sound. We concepted a campaign that literally unmasked the threat, visualizing the sharp, destructive dangers lurking inside the speakers, amps, and headphones that define our modern lives.

The Work: A print-driven out-of-home campaign that strips back the sleek design of our favorite tech to expose the potential damage of improper use. By making the "invisible" threat visible, we turned everyday listening devices into cautionary tales.