The Ask: Dave’s Killer Bread didn't just bake bread; they amplified it with real ingredients, better sourcing, and baked by real people with a purpose. But they don’t want to stop at "Bread, Amplified."

The Idea: We’re bringing that same energy to an entirely new lineup. From snack bites and cookies to granola and muffins, Dave’s Killer Bread is here to "Amplify Everything."

The Work: A guerrilla-style print campaign and a tour-inspired product rollout that scaled into digital and paid social. The result was an identity that felt raw, loud, and unapologetically Dave’s Killer Bread.