The Ask: Charles Schwab secured a forced-perspective billboard and wanted
to ensure they leveraged the medium to its fullest effect while showcasing their diverse range of investing options.
The Idea: A carousel of trading options that literally breaks the fourth wall.
We designed a high-tech sequence where the assets scroll by until a massive, 3D robot comes to life and "steps" out of the billboard toward the audience.
The Work: From concepting and sketching to final 3D design and cleanup,
we maximized the potential of this unique format.
Copywriter: Ethan Rios
Art director: Michelle Sensale
Producer: Jenny Wolk
Creative director: Terence Reynolds
Animated by: Groove Jones Creative
The Ask: Let’s be honest: most people are intimidated by investing, and even fewer realize how effortless it is to get started with Schwab. The challenge was to bridge that gap and show the world just how many options are available once you step through the door.
The Idea: We wanted a social-first approach that allowed us to gauge the public on their investing knowledge while being able to enlighten them in real time.
The Work: A scrappy, "run-and-gun," unscripted man-on-the-street series that exposed a universal truth: people are confused by the market. We spent the day debunking myths and proving that with Schwab, the "impossible" is actually pretty simple.